Campagna #NonnaApprova
For our latest campaign, we went straight to the heart of Italian tradition: Nonna. We asked grandmothers from all over Italy to promote our biscuit in their own dialect. Why? Because who better than Nonna to give her stamp of approval for something made with love and care?
The four best submissions were selected and featured on our page, showing off the authentic, heartfelt charm of Italy’s favorite family figure. The campaign wasn’t just about promoting a biscuit—it was about celebrating the deep, real connection that Nonna has with cooking and family.
Nonna approves, and so do we!
The Social Network
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Su sta Terra ci stanno circa due miliardi di bambini. Mettiamo che Babbo Natale si mangi due biscotti per ognuno, dovrebbe mangiare 4 miliardi di biscotti in totale!
In una sola serata, sto poraccio si spara 400 miliardi de calorie, e il suo picco glicemico sale così in alto che manco le renne ci arrivano.
Quest’anno abbi pietà di Babbo Natale. Sotto l’albero, mettici i Torkè.
Sfreccia all’online store.
P.S. Il latte è d’avena.
P.P.S. Se credi ancora a Babbo Natale, allora puoi pure credere all’esistenza del nostro link in bio.
#glicemia #babbonatale🎅 #latteavena #alberodinatale #sottoalbero #biscottidinatale
Partiamo domani, Bonnie e Clyde… in fuga dallo zucchero!
#sanremo2025 #fuorilegge #pret #memesong #canzoniitaliane #canzoneitaliana
La nonna proprio non ci credeva che potesse esistere un biscotto buono come il suo, ma anche “lou cabb” e “scheto frendeli”.
Poi ha assaggiato il TORKÈ, e si è ricreduta.
#lowcarbsweets #ketofriendlyfood #nonna❤️ #nonnaenipote #nonnomimanchi #nonnienipoti #nonni❤️ #nonnina #dietachetogenica #dietaketo #dietamediterranea #dietavegana #dietaonline
Torkè
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A nod to "keto" (for those who want to see it).
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A nod to "torcetto" (without breaking any rules).
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Rhymes with caffè and tè—because Torkè was made for dipping.
The Research
When identifying our audience, we found that not all keto dieters are the same. We categorized them into four groups—but only one was the right fit for Torkè: the dirty ones.
The Healthy Ones
These are people focused on long-term health, balanced weight loss, or managing conditions like diabetes or gluten intolerance. They tend to choose whole, natural foods over snacks.
The Bodybuilders
Athletes who follow keto for performance, consuming precise macros for pre- and post-workout nutrition. They often prefer protein shakes, bars, and supplements.
The Beginners
People new to fitness, looking for low-calorie options, usually relying on simple carbs rather than keto-friendly snacks.
The Dirty
Those who want quick weight loss without major sacrifices. They follow keto but still crave snacks, treats, and indulgence—and they don’t care if it’s not 100% clean, as long as it’s low-carb.
A client has
a copy idea
Two Neapolitan friends, one afternoon, a revelation.
They’re both on a keto diet, so they have to turn down
the torcetto their Piedmontese colleagues are offering. Tragic. Then—an idea: what if we made a keto version?
Problem: it’s not allowed. "Torcetto" is a Traditional Agri-Food Product, legally protected.
That’s where I came in.
We chose the Dirty Crowd
Torkè is made for them:
✔ Tastes like a real treat – No bland, "diet" flavor.
✔ No sacrifices – Still keto, still low-carb, but delicious.
✔ Convenient – No need to cook or prep, just grab and enjoy.
Not only for Keto
After tasting the product, we realized it wasn’t just keto—it was so much more:
✔ Low carb, low sugar
✔ Vegan
✔ High protein, high fiber
✔ Handmade
The Insight
ITALIANS AND THE STRUGGLE FOR BREAKFAST
In Italy, breakfast is a sacred moment—dominated by sweet treats like cornetti, brioche, and cookies. For anyone dieting, this presents a challenge: how do you stay healthy without giving up that indulgent morning ritual?
When it comes to sweet diet-friendly products, there just aren’t many that actually taste good. Most options feel like a compromise—either lacking flavor or too artificial.
Where do you think you're going?
Go back.
